Why Logo?Day by day we're assaulted by logos. On television, on the Internet, in magazines and newspapers, on every street panel, on the packaging of every product in our home or shops that we visit. Logos are a daily presence is our lives. They are used to identify the companies or organizations, products or services and events, but they also can be used for customizing the various other entities bringing thereby the family tree logos. Family of logos are, for example, the signs at an airport (exit, toilette, first aid, or lost objects, etc., all in colours and graphics of the airport logo) or from a Bank (branch House, counter deposits, loans, etc.).
What is a Logo?
A logo or emblem is the central part of the identity of a brand. If someone specifies a trademark for instance McDonalds, it brings in memory the two golden arches, then we can affirm that the hundreds of millions of dollars spent on branding and logo design were well invested.
Let's do a brief rundown of a few logos, you are definitely in the first hundred of successful logos in the world.
It all started in 1996 as a project of two students from Stanford University. Google Logo has known over the years various versions, stopping at the creation of today's Ruth Kedar ; a logotype almost simplistic that matches with the simplicity of the search engine, at least in appearance. From time to time, on the website, the logo is completed with complimenting and celebrating the symbolism dates.
In 1930, the Mars family introduced its second product, named after their favorite horse. This bar of chocolate, peanut and caramel nougat is the best-selling brand of chocolate ($ 2 billion annually) and the packaging remained in the memory of all as thrown in the back seat of the car.
Logo designed for the brand Mercedes Benz (Daimler Gottfied), manufacturer of means of conveyance, represents symbolically three different directions, three compasses, for three dynamic environments: air, water and land. Silver colour was adopted at the Grand Prix track in Nürburgring in 1934, when the racing car topped qualifying weight. Then Mercedes team officials have blasted/polished the car overnight. The car has lost weight, thus gaining the name silver arrow.
Playboy is one of the most popular magazines for gentlemen created by Hugh Hefner in 1953. The image of the baby rabbit logo has obvious sexual connotations, but the attitude, friendly and playful given by the bow tie, as an accessory. Logo went so well in collective memory that in 1959, a correspondence that had printed a wrong address on was rerouted to the correct recipient after the logo printed on the envelope.
Nike has been a road opener in the new managerial culture. Leaving the consumer to design your own product, Nike is the largest manufacturer of sports equipment without being the owner of any one of its own factories. When it appeared on the market, the Nike brand logo was elected in 1971, following a competition with 35 participants, for the Greek goddess wings representing victory that Zeus had to fight against the Titans. At that time, company founder Phil Knight said of the logo: "I do not particularly like it, but it will grow with me".
And the stories can continue:
I do not know how, but biggest companies have the most solid logos. In fact I know and I can say that it is remarkable how much matter the logo in the success of a company, product or event. The central figure of the communication between the company and the rest of the world is the logo. Clients, competition, partners, consumers and authorities communicates with the company through channels and informational environments. However, in terms of mental characteristics and attractions they will report to the company and its brand. In other words, product quality, economic performance, products and services, as well as the entire history of a company tend to identify with its logo, to the extent that this is representative, is well chosen, is well used and communicated constantly with any occasion.